The following is what Richard Kohl had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
As a new publisher to Affiliate Marketing I would like to see a higher commission pay out.
With an Affiliate Program, the merchant does not need many other forms of Marketing, which take a considerable amount of capital. That capital amount should or could be passed onto the publisher via commissions.
It is hard to believe that I could promote a merchant and profit from a 5% commission. We have a policy not to accept any merchant who pays less than 10%.
Although we have made a few acceptions to that policy. Commissions are the life blood of a publisher. Which brings up another point and that is the payout period.
We find it hard to understand how a publisher would make it if all the merchants paid out quarterly. Payouts should be minimum monthly. Especially to that publisher who is producing sales.
For an affiliate program to work it must be a win, win for both sides.