ShareASale announced today that affiliates can now create and generate their own video creatives, and link them to multiple different merchants throughout the video through the use of cue points with Make-A-Video.
Make-A-Video was announced earlier this month, but now it’s ready for affiliates to play around with it.
I checked in with Brian Littleton, President and CEO of ShareASale, about the release of Make-A-Video, and here is what he had to say…
“Our goal has always been to put the best tools in the hands of Merchants and Affiliates, enabling them to do what they do best. From an Affiliate perspective, I feel we have done that in this case by allowing them to focus on things like merchandising and content â€“ and not on trying to create a video player or worrying about tracking.
Video content is an area of enormous growth potential as everyone recognizes, and the only hurdle for Merchants and Affiliates alike seemed to be the actual technical trackingâ€¦ so we targeted our efforts there. Once a video is shot, it takes no more than 5-10 minutes to generate a full-featured video creative which they can then use immediately.”
This looks like an exciting feature from ShareASale and I will be testing it out very soon.
Watch a demo at http://blog.shareasale.com/2008/08/06/make-a-video.