LinkTrust, an ad tracking and lead management platform, has released more than 50 features and updates in their Version 6 feature suite, including fraud scoring.
The new affiliate fraud scoring system from LinkTrust provides networks and advertisers with insight on potentially fraudulent affiliates with an affiliate fraud scoring system.
LinkTrust also features an affiliate fraud signup filter to help their partners define a blacklist of unacceptable affiliate signup field values.
When affiliates submit an application, LinkTrust checks against the blacklist defined by the partner, and the filter automatically denies those affiliates matching the predefined criteria.
Other updates include the ability to recover previously declined affiliate applications, and enhanced graphing capabilities.
More information on LinkTrust at http://www.linktrust.com.