Powerful Online Analytics Solution to Provide Deeper Analysis for LinkShare Channels
NEW YORK, Feb. 14 — LinkShare Corporation, a leader in performance-based marketing solutions, and Omniture, the largest provider of on-demand online analytics, today announced a partnership to seamlessly integrate LinkShare’s SynergyAnalytics solution with Omniture’s SiteCatalyst Suite thus expanding each company’s ability to measure the performance of a client’s affiliate marketing channel. This partnership is one of the first in the performance-based marketing industry to provide true integration and show affiliate channel performance against other marketing channels, even on an individual campaign-by-campaign basis (e.g. email, banners, SEM, etc.), through a direct link into LinkShare’s reporting environment for deeper analysis and direct management of their LinkShare affiliate programs.
Omniture’s SiteCatalyst Suite provides both on-demand and historical, in- depth, actionable analysis and reporting to measure and optimize online marketing initiatives, driving increased revenue from online business. Clients using the SiteCatalyst Suite will be able to leverage the comprehensive, in-depth clickstream data to analyze and address the factors that affect customer behavior, conversions, lifetime value, etc.
Unlike other partnerships that may pass and share a single piece of data, Omniture will be able to provide in-depth channel-specific data directly through the LinkShare account interface to reveal a much deeper view of their channels, when requested by joint clients. Among other things, these clients will also be able to share this deeper level of information with their affiliate partners in order to facilitate greater innovation of unique or better ways to drive revenue.
Complete release at http://biz.yahoo.com/prnews/050214/nym174_2.html