Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

LinkShare’s SynergyAnalytics Integrates with Omniture’s SiteCatalyst

February 14, 2005 by Shawn Collins

Powerful Online Analytics Solution to Provide Deeper Analysis for LinkShare Channels

NEW YORK, Feb. 14 — LinkShare Corporation, a leader in performance-based marketing solutions, and Omniture, the largest provider of on-demand online analytics, today announced a partnership to seamlessly integrate LinkShare’s SynergyAnalytics solution with Omniture’s SiteCatalyst Suite thus expanding each company’s ability to measure the performance of a client’s affiliate marketing channel. This partnership is one of the first in the performance-based marketing industry to provide true integration and show affiliate channel performance against other marketing channels, even on an individual campaign-by-campaign basis (e.g. email, banners, SEM, etc.), through a direct link into LinkShare’s reporting environment for deeper analysis and direct management of their LinkShare affiliate programs.

Omniture’s SiteCatalyst Suite provides both on-demand and historical, in- depth, actionable analysis and reporting to measure and optimize online marketing initiatives, driving increased revenue from online business. Clients using the SiteCatalyst Suite will be able to leverage the comprehensive, in-depth clickstream data to analyze and address the factors that affect customer behavior, conversions, lifetime value, etc.

Unlike other partnerships that may pass and share a single piece of data, Omniture will be able to provide in-depth channel-specific data directly through the LinkShare account interface to reveal a much deeper view of their channels, when requested by joint clients. Among other things, these clients will also be able to share this deeper level of information with their affiliate partners in order to facilitate greater innovation of unique or better ways to drive revenue.

Complete release at http://biz.yahoo.com/prnews/050214/nym174_2.html

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·