LinkShare has announced the debut of Flex Links, which is being rolled out with LinkShare merchant, ShopNBC.
Flex Links is an embedded link technology that allows merchants and affiliates to add a new level of tracking in their affiliate marketing efforts.
“ShopNBC, with its national reach and interactive multimedia platform, was instrumental in validating Flex Links,” said Steve Denton, President of LinkShare. “By distributing their brand message and product merchandising with video, widgets and other content embedded with Flex Links, ShopNBC will be able to reach consumers in entirely new ways.”
“ShopNBC is excited to partner with LinkShare in pioneering the use of Flex Links to enable us to syndicate our product merchandising through new and unique interactive means with our Affiliate partners,†said Geoff Smith, Vice President of ShopNBC.com. “Flex Links will enable us to syndicate our breadth of live and archived video sales presentations in a simple and easy to implement means, providing our Affiliates with an outstanding new sales tool.”
LinkShare’s Flex Links enable tracking to be embedded in a merchant’s content and automatically converted to a tracking link by affiliates who post that content.