I’ve been down the shore (that’s a trip to the beach for non-NJ folk) the past few days and got to thinking about all the complaining by affiliates over Google changes.
As I was taking my kids on rides or to get some funnel cake, the people running the rides were toiling away at their monotonous duties without complaint.
It was hot as blazes, but they seemed to be glad for the opportunity to put in some hard work and earn money.
Like John Houseman used to say in a commercial years ago, “They make money the old fashioned way… they earn it.”
Which brings me back to Google. Lots of affiliates are besides themselves that Google would dare make changes.
Well let me break it to you – counting on Google is not a business model.
Some people will always figure out new ways to game the system, but that just cannot be sustained. Shortcuts and tricks have no long term viability.
Bring some value to the table and you won’t be crushed when others change.
Take a hint from the sweaty kids on the piers in Wildwood, NJ – earn your money through hard work.