Online lead generation is now responsible for 42% of sales made by companies to consumers, compared to 40% last year, according to Econsultancy’s Online Lead Generation (B2C) Report.
More than 500 advertisers, agencies and publishers took part in the global survey, backed by the IAB UK and the Performance Marketing Association (PMA) in the United States.
Additionally, search engine optimization continues to be the most widely used channel for this purpose.
Paid search has also increased in lead generation, but the biggest increase was for social media.
Details of the report are available at http://econsultancy.com/reports/online-lead-generation-report.