In a move that may well mark a new day in affiliate marketing, Yahoo Search Marketing’s Certified Affiliate program is being powered by KowaBunga! Technologies, according to Jeff Molander on ReveNews.
In the past years, many folks spoke of the Big 3, as in CJ, LinkShare and Performics. However, with KowaBunga! picking up the business of Yahoo!, it appears that KowaBunga! has ascended to be a bonafide peer of the Big 3, I mean Big 4.
Just recently, KowaBunga! raised their price point in what many speculated as a bid to position themselves with the other big players in the affiliate program technology space.
Another noteworthy item from Yahoo! choosing KowaBunga! is that both have an exciting exclamation point in their company names.