Mobile performance marketing network KissMyAds, based in Cologne, Germany, has announced the launch of their new technology called Mobile Traffic Switch.
The new feature enables publishers to segment their mobile traffic, and it provides advertisers with a new degree of traffic targeting, according to KissMyAds.
The switch filters mobile traffic, according to numerous criteria like country, operator, mobile device, operating system, 3G/WiFi, and also payouts.
Individual users will be directed to the most relevant offers, based on their parameters.
The KissMyAds Mobile Traffic Switch also ensures that all data is transparent to all publishers and advertisers.
Additionally, reporting is more detailed than previously, and it enables KissMyAds partners to optimize their individual mobile campaigns based on data.