The following is what Nate Dunn of CommuniKate had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
There isn’t anything wrong with affiliate marketing. People need to remember that the industry itself in its present form is extemely new!
Sure, affiliate marketing has existed for years, however – when you embrace a current business model like affiliate marketing and extend it with new technology (the web) there is always going to be a shakeout phase.
Many companies are worried about losing market share to their competitors. Couple that with the change in mass marketing media that is occuring today and it creates a ripe environment for change.
The companies and people that develop affiliate marketing right now as it’s in its infancy will be the ones who create significant toll booths on the web as we move into more of a Mobile Commerce scenario in the next 12-24 months.
Remember – 3G, Wi-Fi and other technology that will drive e-commerce and consequently affiliate marketing are really still in the early adopter stage.
There are great things to come for those that continue to develop affiliate marketing and technology through the next wave of economic change!
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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