The following is what Brian Chandler of Marketleverage.com had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
There is nothing wrong with affiliate marketing at all really.
Actually I’m quite impressed on how far we have come as a whole. What surprises me on a daily basis is when I call a new Publisher and they are shocked when they realize who I am and that I actually called them.
It actually makes me wonder what it would be like to be a publisher, making a considerable amount of money and not being able to reach a live person on the other end.
I’m not so sure I would be comfortable with a silent business partner, especially one that writes my paycheck.
I think affiliate marketing can be improved with more open and honest communication between Publishers and affiliate managers.
I personally know that the publishers I speak with on a daily basis feel they have a lot more leverage after we have been able to talk openly about our business.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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