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Is Affiliate Marketing Ready for GoldenCAN?

May 28, 2005 by Shawn Collins

I recently chatted with a gentleman named Asif Malik who has released a new affiliate tool called GoldenCAN.

The premise of GoldenCAN is that sites with high traffic volume can easily add GoldenCAN Store Integration or GoldenCAN Coupon Integration to their site with just one line of code.

The result is that the site then displays millions of products, and thousands of coupons and promotions.

But there’s a catch that has some affiliates skeptical about the service. While there is no setup or ongoing service fee, Asif generated revenue from this technology with what he terms a shared link program.

According to the site, “Every 4th click on a store from your website will be replaced with GoldenCAN’s affiliate id. This means that 75% of click through traffic from a specific store on your website will contain your affiliate id and 25% will contain GoldenCAN’s affiliate id.”

Surely the service must generate money to cover the development and maintenance, but some affiliates have expressed concern over the potential that more than every 4th click would be attributed to GoldenCAN.

Participating merchants include Amazon.com, Boscov’s, eBags, and TigerDirect. As far as commissions for sites working with GoldenCAN, they are issued directly by the merchants to the affiliates.

I think this is a concept to keep an eye on. It may be a bit of a hard sell for the weathered veterans, but for those affiliates that reside on the wrong end of the 80/20 rule, this could be a breakthrough.

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