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Introduction to Affiliate Marketing for Merchants

September 24, 2009 by Shawn Collins

Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

  • Forrest Schaaf, Partner, Schaaf Consulting (Moderator)
  • Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details)
  • Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management)
  • Rob Key, CEO, Converseon (Search engine optimization)
  • Fran Maier, Executive Director and President, TRUSTe (Goodware or badware – making black and white out of gray)

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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