Inspire 2011, an event hosted by Digital Window at the Hilton London Tower Bridge earlier this month, featured a number of interesting stats and facts in the presentations throughout the day.
Some select tidbits…
- Around 80% of affiliate sales only involve interaction with a single affiliate.
- Almost 60% of the UK online population uses Facebook regularly.
- In the UK, Facebook receives more traffic than Google.
- Facebook advertising can generate a 500% better conversion rate when the landing page stays within Facebook.
- 15-20% of abandoned records can be converted to sale.
- Coupons/vouchers are more popular with mobile internet users than check-ins. JiWire found coupons to be the second most valuable benefit of location-based applications (second only to GPS/Maps and appearing above reviews, status updates, checking-in etc.)
Read more at http://blog.buy.at/friday-afternoon-inspire-ation/.