The IAB Affiliate Advertiser survey indicates there will be growth over the next 12 months.
According to the survey, 77% of respondents said marketing spend for affiliates had grown, and 71% expect it to grow further in 2012.
Some other interesting items from the survey:
- 19% of respondents are paying out over £100k month in affiliate commissions
- 59% of respondents worked with just one affiliate network
- Over 25% of respondents spend more than 20% of online marketing budgets on the affiliate channel
- Half of all respondents said that knowledge of affiliate marketing at CEO level was little or none at all
More details: IAB research predicts affiliate sector growth