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IAB Research Predicts Growth in Affiliate Marketing

December 9, 2011 by Shawn Collins

The IAB Affiliate Advertiser survey indicates there will be growth over the next 12 months.

Affiliate marketing is growingThe survey was answered by 140 advertisers in the UK.

According to the survey, 77% of respondents said marketing spend for affiliates had grown, and 71% expect it to grow further in 2012.

Some other interesting items from the survey:

  • 19% of respondents are paying out over £100k month in affiliate commissions
  • 59% of respondents worked with just one affiliate network
  • Over 25% of respondents spend more than 20% of online marketing budgets on the affiliate channel
  • Half of all respondents said that knowledge of affiliate marketing at CEO level was little or none at all

More details: IAB research predicts affiliate sector growth

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