The following is what Eyal Hay Moshe of Infomall Israel had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
In two words: The Networks. In my humble opinion there is not one single Affiliate Network that is reliable and working flawlessly that let you concentrate on what that really is important.
Affiliates and Affiliate Managers have to deal on a daily basis with technical problems – sales tracking, reporting, broken links, instead of developing the business and bringing more sales.
I think it’s time for a high *quality* network. I want to sleep well at night, knowing that I get credited for my sales.
Another thing that is wrong with Affiliate Marketing is it’s acknowledgement. Affiliate Marketing was here ages before. Selling someone’s merchandise and earning a commission isn’t something special.
However, from some reason, Online Affiliate Marketing is like a big secret for anyone with no online marketing background. A Mystery.
People keep asking me: “Okay, but what exactly do you do? How do you sell products from your PC at home?”
And if only more people understood the real potential of Affiliate Marketing, I think it would encourage more and more ‘offline’ merchants to go online and taking advantage of its best ‘sales person’: Affiliates.