I’ve been working in marketing since the 90’s, and I think I have a pretty good grasp on it. But there is a campaign I’ve been working on this year that has been a real disappointment.
You see, I’ve been trying to raise funds for AVON 39 The Walk to End Breast Cancer, and it’s been difficult to get even a $5 donation from people I’ve known for years.
Maybe it’s the way I’m selling it – so, I am walking 39.3 miles in New York City on October 17-18, and every dollar I bring in can make a world of difference.
For instance, a donation of $125 helps four homebound breast cancer patients receive nutritious meals while undergoing treatment.
And $200 helps an uninsured person access life-saving tests, such as a mammogram or a bone scan to see if breast cancer has spread.
At the higher amounts, it’s even more impactful, like $500 helps two uninsured breast cancer patients access chemotherapy treatment.
Even a donation of $0.15 for each mile walked ($5.85 total) would help.
I’ve managed to get plenty of Facebook likes and ReTweets, but let’s be honest – that doesn’t really help.
What do you say… will you help me salvage this campaign with a small donation?