Q: I am getting ready to launch a 1000+ page national B2B directory. I have lots of ad and affiliate advertising space available, lots. I want to fill all of that ad space, roughly 2,000 potential affiliate ad spots. I have 20+ industries that I could be an affiliate in. Should I do one affiliate program for each industry or multiple?
A: I don’t know how your site is laid out, and whether it will easily accommodate multiple ads, but I would suggest starting small with one ad per industry category.
Test that location by rotating multiple ads from different affiliate programs.
Keep an eye on what’s working and what’s not. If possible, do some A/B split testing by serving up a version of each page with multiple ads to some visitors, and give others versions that have a single ad.
Then analyze the clicks and revenue from the different types of pages to determine which your audience prefers.
Don’t design the site on gut instinct – let your visitors dictate the way it should be.