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How Affiliate Programs Can Affect Search Rankings

April 18, 2005 by Shawn Collins

BY Fredrick Marckini

You’re probably familiar with the term “PageRank,” made famous by Google. And you probably know search engines consider the quality and quantity of links that point to your Web site to calculate your site’s ranking in search results. Still, a lot of confusion exists regarding how merchant sites should benefit from their affiliates’ links.

The industry is currently debating two competing affiliate network strategies:

  • Network-wide links that point to the affiliate administrator’s server, then redirect to the merchant site
  • Affiliate network solutions that directly link to the merchant site, sometimes referred to as “domain-specific linking networks”

Complete article at http://www.clickz.com/experts/search/results/article.php/3497826

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Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

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