BY Fredrick Marckini
You’re probably familiar with the term “PageRank,” made famous by Google. And you probably know search engines consider the quality and quantity of links that point to your Web site to calculate your site’s ranking in search results. Still, a lot of confusion exists regarding how merchant sites should benefit from their affiliates’ links.
The industry is currently debating two competing affiliate network strategies:
- Network-wide links that point to the affiliate administrator’s server, then redirect to the merchant site
- Affiliate network solutions that directly link to the merchant site, sometimes referred to as “domain-specific linking networks”
Complete article at http://www.clickz.com/experts/search/results/article.php/3497826