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High Income Consumers More Likely to Use Coupons than Low Income Consumers

December 5, 2010 by Shawn Collins

Deals.com recently released data from a study of 8,500 consumers online coupon use, and they had some interesting results that should intrigue affiliate marketers.

The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders,” and surprisingly the six-figure earners are twice as likely to coupon than consumers with a lower income

Also, online coupons drive demand and reduce cart abandonment, according to the research from Deals.com.

More details at http://www.deals.com/CouponingStrategy2010.

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