Deals.com recently released data from a study of 8,500 consumers online coupon use, and they had some interesting results that should intrigue affiliate marketers.
The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders,” and surprisingly the six-figure earners are twice as likely to coupon than consumers with a lower income
Also, online coupons drive demand and reduce cart abandonment, according to the research from Deals.com.
More details at http://www.deals.com/CouponingStrategy2010.