Jeff Molander reported yesterday that Commission Junction is kicking AzoogleAds out of the CJ network.
While the reason given from CJ in removing AzoogleAds was that AzoogleAds was not compliant, there is speculation whispering about that CJ considers MPORT (a relatively new affiliate network from AzoogleAds) as a competitor – if not now, perhaps in the future.
I’ve got to wonder if the writings of Sun Tzu are being circulated around Santa Barbara. One lesson from the Art of War is…
To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
In other words, give them enough rope to hang themselves through strict enforcement of the CJ terms.
Not only does that cut off a revenue source for AzoogleAds, but it discredits them, as it plants a seed in the minds of affiliate marketers about the business practices.
Also from Sun Tzu…
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
Beat them down in the war of perception before you have to compete in the marketplace.