By Kevin M. Ryan
Donâ€™t say I didnâ€™t warn you about this. Google launched a whole new way to treat (or mistreat, depending on who you talk to) search marketers last Wednesday. Of course, the blogosphere was abuzz with speculation in how the new interaction will take place between user, paid placement search results, and oh yes, affiliates.
If it werenâ€™t for brands with a case of affiliate search Schadenfreude (read: laugh while someone else pays to send possibly qualified traffic into my Web site), maybe this would not have happened. Maybe people just got really tired of seeing too many listings for the same site, or maybe thereâ€™s some fallout happening from brand â€œconfusionâ€ litigation discussions.
In any case, I decided to get it straight from the horseâ€™s mouth. I caught up with Salar Kamangar, Googleâ€™s director of product management, to discuss the big change at Google and whatâ€™s on the horizon for advertisers.
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