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Google Affiliate Network to Close

April 16, 2013 by Shawn Collins

J.J. Hirschle, Head of Google Affiliate Network, has announced that the Google Affiliate Network will be closing.

Here is the announcement that was posted earlier today…

Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we’ve invested significantly in CPA tools like Product Listing Ads, remarketing and Conversion Optimizer. We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.

To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.

We’ll continue to support our customers as we wind down the product over the next few months. And there are other products that can help you achieve your goals. Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we’re continuing to invest heavily in them.

Thanks for your support of our affiliate product, and we look forward to helping you grow your business in the future.

This is a very interesting and surprising development. I’ll add in any updates here as they are shared.

Update on Wednesday, April 17, 2013

I received this as an affiliate with the Google Affiliate Network with the subject: An update on Google Affiliate Network

Important updates for Google Affiliate Network publishers and advertisers

Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we constantly evaluate our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers. To that end, we’ve made the difficult decision to retire the Google Affiliate Network and focus on other products that are driving great results for clients.

Publishers can continue to earn revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we continue to invest significantly in them.

We’ll continue to support our customers as we wind down the product over the next few months. While we will no longer be adding new product functionality, we will maintain the platform during the transition period. We plan to disable publisher relationships from advertiser programs on July 31, 2013. Publisher payments will be disbursed for network activity generated through this date. We will continue to make certain functionality available through October 31, 2013 for retrieving reports, reconciling orders, and processing payments.

A huge thanks to all our advertisers, publishers and the team that has worked tirelessly on Google Affiliate Network over the past few years. We look forward to helping you grow your business in the future.

If you have any questions, please contact us.

Sincerely,
The Google Affiliate Network Team

tl;dr Affiliates need to run their reports and have links changed out by July 31, 2013.

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Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

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