The following is what Vikram Vora of shaadi.com had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
The thing that is wrong with Affiliate Marketing is that it is perceived as a short term venture.
Affiliates view Affiliate Marketing as a means of earning a quick buck. Affiliate Marketing has to be perceived as owning a business, without any costs.
The first two three months normally dont result in revenues (in the case of an online matrimony / dating site), they get discouraged and stop performing.
Affiliate Marketing has to viewed with a long term perspective, as their is no ceiling on how much you can earn in Affiliate Marketing.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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