I came across an Italian site, pc-facile.com, that features a good interview with Heiko Rauch, co-founder and CFO of zanox.
The interview by Adrien Hingert covers a wide array of issues related to the Internet and provides an interesting peek into the conversations that are taking place in Europe about affiliate marketing and beyond.
Here’s a small sample of the comments from Heiko Rauch:
“I see the future of online advertising in blogs, podcasting, ingame, communities as well as RSS feeds. I also think that affiliate marketing will integrate even more with the other online marketing channels, the entire business will be even more international and clients will be working globally and requiring services for dozens of countries from one single source. The performance-based approach will be largely diffused in the market.”