Q: I have been a long time listener, first time caller, LOL. I am the affiliate manager for a publishing company of self-help programs. One of our programs sells well in the parenting niche and my question is about attracting super affiliates. What is the best way to find them and approach them with our CPA offers? Most of my affiliates now are just bloggers. I have a few highly authoritative websites but I want to land bigger fish.
A: For starters, jump into Google and search for keywords that are relevant to your business to see which sites are ranking well for them. This will provide you with an initial target list of sites.
Also, search for your competitors and see who is ranking for their name, as their affiliates could be in the mix there for reviews or other content about the companies.
As far as reaching these affiliates, in the past I would first try with the contact pages on their sites. If they don’t have one, search for their domain at http://www.domaintools.com/ to get the WHOIS information (data used to register the domain).
Video: Finding Super Affiliates