Nearly two-thirds of consumers shopping for financial services products conduct their research online, but less than one-third of them actually complete their purchases online.
They opt instead to complete their purchases in person or via the phone, according to RingRevenue.
Recent data from the company indicates that Progrexion Marketing and Lexington Law increased sales over 600% and 50% growth month-over-month with their call performance marketing program.
Many affiliate networks enable integration of campaigns combining phone numbers and online.
Get the white paper, Why the Financial Services Industry is Turning to Call Performance Marketing.