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FeedBurner Gets in the Ad Network Game

May 16, 2006 by Shawn Collins

FeedBurner, the largest RSS feed management provider out there, has launched the FeedBurner Ad Network.

If you subscribe to the RSS feed for this blog or you’ve ever gotten an e-mail from me with my latest blog headlines in the signature – those things were powered by FeedBurner.

Anyhow, the FeedBurner Ad Network (aka FAN) is poised to compete with Google AdSense, the Yahoo Publisher Network, BlogAds and affiliate programs for ad real estate.

The sites in the FeedBurner Ad Network will have the option to run text ads that fit in a 468×60 area or a 300×250 GIF or JPG ad.

FeedBurner is selling the ads at varying CPM rates in the following channels:

  • Arts & Entertainment
  • Automotive
  • Business
  • Computing & Technology
  • Consumer Electronics
  • Current Affairs & Politics
  • Digital Culture
  • Health & Wellness
  • News & Information
  • PC & Console Games
  • Sports & Recreations
  • Travel
  • International (currently Spanish and Dutch Languages)

I’ve been using FeedBurner for a couple years and I really like the way they do things.

As soon as I heard about their ad network, I promptly set up an ad to promote Affiliate Summit – it will be interesting to see how this changes the landscape for affiliates and merchants.

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Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

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