Kate Burns, the first employee of Google outside the US, has signed on to advise buy.at on directing agency and client relationships.
“I want to help buy.at get agencies more interested in affiliate marketing and understand how they can profit from it.
This is a complex channel based on relationships, delivery and technology. As Googleâ€™s first hire outside the US, I have had a unique opportunity to see a company grow from zero to billions over five and a half years.
Affiliate marketing is growing very fast which brings unique challenges in educating the market and proving the business case for a channel that delivers a solid return on investment. The profile of networks has to be raised with agencies, clients and search engines and we need to ensure buy.at is aligned with the challenges clients and agencies face.”
– Kate Burns