Everything I Know about Marketing I Learned From Google by Aaron Goldman is a pretty useful read. You can almost get the premise of each bit of advice in the book from the table of contents, but the book is certainly worth your while to read.
Items in the book include Relevancy Rules, Keep It Simple Stupid, Act Like Content, Test Everything, Sex Sells, Altruism Sells, etc.
Goldman goes into detail in each of these areas and how you can mimic the success of Google.
Back when Everything I Know about Marketing I Learned From Google was published, I interviewed author Aaron Goldberg about the book.
Read the interview to learn more about learning from failures from Google, whether Google’s tactics can be applied to brick & mortars, and how often the author Googles himself.