eBay Enterprise has shared some early 2013 holiday data, and things are looking really good.
Here are a few stats:
- Online sales on Monday rose 16% to $2.29 billion year-to-year, the fifth day of record-breaking Web sales, according to Adobe’s Digital Index.
- Smartphones and tablets drove $419 million in online sales on Cyber Monday.
- Thanksgiving Day represented 10% of the four-day weekend’s retail traffic and 11.6% of sales, up from 3.6% of sales last year.
Also, more shopping occurred across mobile devices on Thanksgiving Day 2013 than Thanksgiving Day 2012, according to eBay Enterprise.
This year, visits across mobile devices (including mobile phones, tablets, e-readers, media players and game consoles) were up nearly 130% on Thanksgiving Day 2013 and mobile orders were up nearly 127% over Thanksgiving Day 2012.
On Cyber Monday 2013, eBay Enterprise saw the number of visits (consumers accessing their platform or platforms of their partners) from a mobile device increase 115.7% and mobile orders increase 88% compared to Cyber Monday 2012.
Additionally, consumers largely used mobile phones as a browsing tool, while tablets were preferred for placing orders.
On Cyber Monday, mobile phones accounted for 66.7% of mobile visits and 41.31% of mobile orders, while tablets accounted for 32.5% of mobile visits and 58.4% of mobile orders.
Mobile sure is getting excited. Affiliates – are your sites responsive?!