e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox is an excellent book for anybody that’s getting into Internet marketing for the first time.
The book covers the key areas needed to get a business off the ground online.
Topics covered include e-mail lists and newsletters, RSS feeds, online viral marketing, social networking, Twitter, online video, podcasts, tele-seminars, webinars, search engine keyword advertising, and affiliate marketing.
Some of these areas aren’t going to be needed by everybody. I like to conduct an occasional tele-seminar or webinar, but they’re not really needed by many.
Previously, Scott Fox wrote the book Internet Riches, which was very good, but I’ve got to say I like e-Riches 2.0 better. It’s easy to digest and act on the topics he covers.