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Don’t Forget Conference Follow-Up

January 17, 2014 by Shawn Collins

The time when a conference ends is not when it’s over – you still have to follow-up with all of the people you spent time with.

thank-you-noteHere is some advice I shared in my book, How to Get the Most Out of Attending a Conference…

You spent all of that time before and during the conference working out goals and objectives, and then achieving them, so don’t quit before you get to the finish line.

You have not finished until you’ve followed up with the people you chatted with during the conference.

Resist the temptation to do an email blast. Why, because it’s easy, impersonal, and that’s what every other half-ass will do (the complete asses won’t bother to follow up).

Instead, lead with a handwritten note. Get some of those little folding “thank you” cards and scratch out quick notes to your new contacts.

No novels – just a couple or three sentences to further your conversation and setup a phone call.

In some cases, you’ll also want to send out literature, brochures, sales kits, etc. Hopefully, you pulled together all of that stuff before the conference, and now it’s ready to go in the mail.

If you don’t hear back from that initial contact in a week, drop them an email or ring their phone to jumpstart the relationship.

Good luck with building on those relationships that you started at the last conference you attended.

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