Jim Kukral has launched a new service to help companies perfect their public relations pitches called YourPitchSucks.com.
The purpose is to help companies avoid spending thousands of dollars a year on press release wire services only to get their pitches thrown in the trash.
“Businesses waste a lot of money sending out poorly crafted press releases. Then they wonder why they never get any return on investment from them,” commented Jim Kukral, founder of YourPitchSucks.com.
“It’s because most people don’t know how to pitch. YourPitchSucks.com is a free service that helps businesses fix those pitches before they get sent out. Quit wasting money on bad pitches, they don’t work!” continued Kukral.
I’ll be the first to admit that I’ve issued volumes of press releases over the years without particularly knowing what I’m doing. And I don’t have the budget for a PR agency or in-house public relations person.
So this sounds like just the thing for me and tons of entrepreneurs that have been dropping press releases and crossing their fingers.
The YourPitchSucks.com PR team has placed news stories in The New York Times, Washington Post, Good Morning America, Today Show, Time Magazine, Business Week, Oprah Winfrey show, and hundreds of other national and local media outlets.