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Does Second Life Matter to Affiliate Marketers?

November 29, 2006 by Shawn Collins

I’ve been hearing and reading about Second Life from some of the big minds in the business I respect, like Jeff Doak, Sam Harrelson and Wayne Porter. But is it something affiliate marketers should be getting in to (if they’re not already)?

If you’re not familiar with Second Life, it is “a 3-D virtual world entirely built and owned by its residents.”

Second Life opened to the public in 2003. Since then, the population has grown to more than 1.7 million people around the world.

Businesses are flocking to Second Life to establish a presence. IBM is there. NBC and Reuters, too.

The media are all reporting how Anshe Chung is Second Life’s first millionaire.

Wayne Porter opined at ReveNews today about critics of the million dollar avatar:

“What I found the most ironic during some of my discussions is that people scoff at her “virtual empire” are the same ones who understood the the concept of “virtual real estate” like a website with a domain name attached about 15 years ago.”

I think that’s a reach. Then again, it’s probably worth affiliate marketers digging in to find out more about this whole thing.

I’ve heard some interesting ideas about how Second Life could be leveraged by affiliates – I’ll be watching and experimenting myself.

By the way, my Second Life persona is Wildebeest Amsterdam.

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