Datran Media and CONTEXTWEB have merged to form a new digital media technology company called PulsePoint.
The PulsePoint platform will deliver services for data management, media mix optimization, content distribution, contextual exchange and RTB technology, and crowd sourcing.
Datran Media and CONTEXTWEB have been partners for over a year, and they have measured the results of nearly two thousand advertising campaigns.
More details in the press release: Datran Media and CONTEXTWEB Merge to Create PulsePoint