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Data Feeds for Affiliate Marketers

July 21, 2007 by Shawn Collins

What is the definition of a data feed, and what is the difference between a dynamic and static data feed?

A data feed is a file that enables affiliates to create a database driven site that features the products for a given merchant.

There are a lot of different fields in that file. Typical fields are the product description, image, link to the product, etc.

It’s a tool for affiliates to create a robust, database driven site, like a comparison shopping site.

As far as the difference between dynamic and static data feeds, the static data feeds, as implied by the name, are not updated.

This is not a workable solution for any merchant that updates their inventory with any regularity.

On the other hand, a dynamic data feed is frequently updated to reflect changes in inventory, pricing, etc.

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