Brook Schaaf, Founder and CEO of Schaaf-PartnerCentric, spoke on “Daily Program Management: Recruitment, Optimization, Compliance” at the Affiliate Summit Meetup in Austin, TX on February 28, 2012.
Brook talked to the crowd about OPMs, the two halves of the affiliate marketing empire, tracking solutions, recruitment, optimization, and compliance.
The meetup took place at Beets Café, and while I am an unabashed carnivore, I was happy with the “Raw Reuben” (sunflower flatbread layered with 1000 island dressing, kraut, marinated portabella mushrooms, caramelized onions, and Swiss cashew cheeze. Served with beets salad and veggie chips) I had for dinner.
Thanks a lot to Brook and everybody that came out for some raw foods and piping hot affiliate marketing information.
Brook Schaaf has been in the performance marketing industry since 2000. He has been the Affiliate Program Manager for multi-million dollar programs at Zappos.com, Shoes.com, and Edmunds.com, growing one from $25,000 to over $1,000,000 in monthly sales in less than two years. Brook has spoken at Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, ad:tech’s Content Revenue Strategies, and DOMAINfest. In 2003 he was recognized with the Commission Junction Horizon Award for Communications. He was featured as the Affiliate Marketing Guru at the DMA 2011 Conference. Brook is the past president of the board of the Performance Marketing Association and a current member of Entrepreneur’s Organization. Brook Schaaf holds a B.A. in German Studies from the University of California, Berkeley.
Follow Brook on Twitter @brookschaaf, as well as Schaaf-PartnerCentric @schaafpc
Presentation: Daily Program Management: Recruitment, Optimization, Compliance