Yesterday at church, the title of the sermon was “Give is a Four Letter Word” and it got me thinking about the perspective of so many marketers.
They just don’t get the value and importance of giving.
A couple weeks back, I exchanged some emails with somebody who interviewed me. He was combining the interview with other interviews to sell.
I asked if I could post the audio to share with people for free, and he was stunned that I would rather do that, instead of pointing to his product with an affiliate link.
He revealed his opinion of my request.
“Seems many marketers are adverse to smart monetization strategies.”
Actually, no. But I think it makes sense on many levels to give back and provide free, quality information to fellow affiliate marketers.
Not only does it help others in the industry, but it provides an alternative for the folks that spend money they can’t afford to spend on crappy products and services. Not to mention, it’s a great aid for building a personal brand.
There are are many in affiliate marketing that work hard in the background and provide quality information with no strings like Haiko de Poel, Jr., Scott Jangro, Jim Kukral, Melanie Seery, Kellie Stevens, and Missy Ward.
Look to them as the sort of people that can help you grow in this business… not these cynical “money is everything” info pimps.
As Oscar Wilde once said, “The cynic knows the price of everything and the value of nothing.”