Some news from Performics today…
Dear Valued Partner,
As you may be aware, several months ago Performics’ parent company, DoubleClick, began exploring strategic options to maximize shareholder value. Today we are pleased to announce that the Company has entered into a definitive agreement in which Hellman & Friedman LLC will acquire DoubleClick in an all cash merger. The transaction is expected to close in the third quarter.
Based in San Francisco, Hellman & Friedman is a leading private equity firm that has raised and managed over $8 billion and invested in approximately 50 companies during its 20+ year history. Hellman & Friedman shares DoubleClick’s vision and understands our industry. Hellman & Friedman has a significant focus on the marketing services and software industries, and has previously invested in companies such as Digitas, Inc. (DTAS), and Young & Rubicam.
The new ownership structure will be a very positive development for partners and employees. In essence, the new structure will separate DoubleClick into two units, online marketing and catalog data. Performics is a part of the online marketing unit. Hellman & Friedman appreciates the potential of our industry and is committed to ensuring that each business unit has the necessary tools and resources to be successful.
It has been an exciting year. Everyone at Performics appreciates your continued support during our recent corporate transitions. If you have any questions, please do not hesitate to contact your Performics representative.
Sr. Vice President, DoubleClick and
General Manager, Performics