Commission Junction (CJ) shared a stat from an August 2009 Harris Interactive Poll that 54% of online consumers want human interaction before making big-ticket purchases.
That’s the bad news for online retailers and the affiliates who promote them.
But CJ follows up this information with some compelling data on their PayPerCall service, which they say “is a solution that accommodates this cross channel buying behavior, when a customer browses online or offline but completes the sale over the phone.”
One of the benefits of PayPerCall, according to CJ, is that it gives consumers the option to call for a consultation while giving advertisers an opportunity for an upsell.
And CJ reports that calls convert on average 20-50% of the time.
More information on CJ PayPerCall at https://www.cj.com/20110125paypercall/.