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CJ LMI DOA?

August 17, 2006 by Shawn Collins

I was just logging into Commission Junction and read an announcement that seems to indicate that CJ’s controversial and much derided Link Management Initiative (LMI) isn’t going to happen.

The announcement, titled “Upcoming Changes in Getting Links,” reads as follows:

On August 30, 2006 publishers will notice changes in getting links in the CJ Account Manager. This change will make it easier for publishers to choose either HTML or JavaScript links. To reiterate there are no plans to remove support for HTML links (bold is mine).

However, advertisers will have the option to designate a link as JavaScript-only (with the exception of keyword links), if they deem it necessary. Commission Junction encourages its advertisers to support both HTML and JavaScript link formats, to meet the varied needs of publishers.

It looks like the grassroots efforts to stop LMI were successful.

Speaking with my affiliate hat on, I am glad to see this compromise (offering both HTML and JavaScript link code, rather than mandating JavaScript).

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