Last week, Commission Junction announced their Link Management Initiative, Phase I. A notice in the Advertiser side of things at CJ.com indicated that this is “a program which will make it easier for you to get the most out of your publisher relationships.”
According to the announcement, this initiative will be released in multiple phases, with Phase I launching on June 23, 2006.
Pundits and pontificators quickly took one part fact and mixed it with three parts speculation on this issue. The result was an industry whipped up in a frenzy. There are FAQs that spell out lots of the details when advertisers and publishers log into CJ, but most of the “coverage” I read didn’t bother with technicalities like contacting CJ with their questions or reading the FAQs to get basic answers.
I’d say the post that most perfectly summarized the whole situation was one from Scott Jangro when he wrote:
Lighten the f$%@ up.
It’ll be ok. Really. 🙂
CJ will be addressing the Link Management Initiative on the new CJU Online Podcast Series. The first podcast in the series takes place Tuesday, May 30 at 3 p.m. EDT.