CafePress has rolled out a new affiliate link option that enables affiliates to better capitalize on breaking issues and trends.
The creative units are called TopicAds, and they are dynamic ads that use image tags to pull up relevant designs from CafePress Shopkeepers to display on the affiliate site.
According to CafePress, their TopicAds perform up to 3x higher than static ads.
The CafePress Marketplace includes over 25 million products, with over one million new products added weekly. So if you’ve got a site or blog that covers any sort of trends, politics, or hot button issues, you’ve got a large database of product to tap into with this new link type.
For instance, if you have a political blog supporting either side of the aisle and you wrote about the recent Dick Cheney hunting accident, you might get merchandise served up with the the catchy phrase: I’d Rather Go Hunting with Dick Cheney than Driving with Ted Kennedy!
It’s an interesting way to contextually capitalize on hot topics, and something I’ll be keeping an eye on.
For more details, visit http://www.cafepress.com/cp/info/affiliate/topicads