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Buy.com Affiliate Program: a Model of Affiliate Marketing 2.0

May 9, 2006 by Shawn Collins

I just came across what I think is the most innovative sales tool I’ve seen from an affiliate program. It’s BuyTV, a new Internet TV Show at the Buy.com site.

BuyTV is co-hosted by Melissa Salas, Senior Marketing Manager for Buy.com and the face of their affiliate program.

I understand this is the world’s first online TV show that is interactive and shot in iHD.

Consumers can click to buy any of the products featured in the show, as well as click to buy the products in the commercials, and affiliates earn commissions on any of those sales when they push their visitors to BuyTV.

The segments on BuyTV feature either Melissa or Drew, a Senior Sales & Merchandising Manager at Buy.com, and experts from the companies that manufactured the products featured.

They do a great job of selling these big ticket products and BuyTV has really sharp production. Affiliate Marketing 2.0 has arrived and Buy.com is taking full advantage.

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