buy.at has announced the release of a new tracking solution, where any affiliate can be assigned a soft click cookie by the network that cannot overwrite cookies set by standard affiliate traffic.
This tracking is intended for affiliates who have a greater tendency to overwrite other affiliate cookies, such as browser add-ons, toolbars, and plug-ins.
The process will begin when an affiliate applies to join the network, as an extensive review of their site and promotional methods will be conducted.
If this evaluation reveals that the affiliate could negatively impact existing affiliate cookies, a conditional acceptance to the network is offered using the soft click solution.
The process is transparent – all affiliates that fall within this category will receive full disclosure that their account will operate with this technology and they must confirm their acceptance of these terms before they are admitted to the network.
More information at http://blog.buy.at/buy-at-unveils-new-technology-to-address-cookie-overwriting/.