There’s a fascinating article at Business 2.0 under the banner, What’s Next.
The article, The Merchant of Margaritaville, by Dan Shoeffler, introduces readers to the wild idea of bidding on terms in pay per click search engines to drive traffic through affiliate links.
The author teases with, “While the pay-per-click strategy requires you to front some ad money, the returns can be tasty.”
Pretty fresh idea, if only I hadn’t written about it back in the 90’s, natch.