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Building an Email List

July 24, 2014 by Shawn Collins

Q: How can i drive traffic to my website by growing my list! How to grow my list with Aweber ? I tried solo ads and from a 100 clicks i got only 20 subscriber! What is the best way to build and manage my list.

Shawn CollinsA: I will share some things that I have done that have worked well for me.

One focus of mine has been to provide quality content. That’s easier said than done, but provide value that is relevant to your target audience.

Another strategy is to have some sort of lead gen offer. Make an ebook or white paper available, and people have to submit their email address to access whatever it is that you are offering.

You could do the same thing by requesting their email address in exchange for a free tool or some other sort of resource. In any of these cases, the “price” is their email, and then they get something they want in return.

I would also recommend running an online contest where email addresses are the method of entry. There are legal issues with a contest, so be sure to run this by a lawyer.

Also, Google AdWords offered an Email Capture Ad (I don’t see it as an option in my own account), but that is a great way to get targeted subscribers.

And you mentioned you are on AWeber — be sure to take advantage of their split testing feature.

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