This week on the Brandmouthing podcast, I talk about branding a product or service that has no brand.
You know those lawn signs that seem to be in every city in the country with big, block letters screaming “SINGLE?”, followed by a domain the the name of the local town?
What’s that all about and is there money there?
You might be surprised.
- “Single?” Lawn Signs Conquer the American Landscape
- NuStar Solutions
- The Right One
- Press Release: What NOT To Reveal…Advice From Dating Expert Paul Falzone, CEO Of World’s Largest Dating Service